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X PrimeX Prime
Your gateway to growth, innovation & investmentRiyadh · Cairo · Dubai · London
About us

Your single entry point to business & investment solutions

Comprehensive consulting, investment and business solutions under one roof — built on the collective expertise of professionals across multiple disciplines.

Who we are
20+
Years of collective expertise

Our firm brings together professionals with diverse backgrounds across multiple disciplines, so we can deliver integrated strategies with depth, precision and impact.

Our role goes beyond consulting: we act as strategic partners who share our clients’ aspirations. By understanding their specific challenges and opportunities, we design tailored solutions aligned with long-term objectives.

Beyond traditional consulting, we open new gates to growth, innovation, investment and wealth management — a clear path to sustainable success.

  • Comprehensive solutions under one roof
  • Expertise across multiple disciplines
  • Gateway to growth & innovation
  • Tailored strategies for every client
Our values

The values that guide our actions and aspirations

01 · Integration

Synergy and collaboration — one unified team integrating diverse skills to deliver holistic solutions.

02 · Interaction

Open communication and meaningful engagement that builds strong, lasting relationships.

03 · Excellence

The highest quality in everything we do, setting new standards of performance and innovation.

04 · Empowerment

The tools, resources and support our people need to take initiative, grow and succeed.

05 · Professionalism

Integrity, ethics and accountability that earn the trust and respect of clients and partners.

06 · Impact

Results that matter — a lasting, positive difference for clients, community and the world.

Leadership

Meet our people

Work with them →
Corporate law, M&A & governance

Dr. Farag El-Trake

With a distinguished career spanning over 22 years in corporate law, mergers and acquisitions (M&A), complex contract drafting, and corporate governance, he stands out as a leading expert in the legal advisory sector. Throughout his extensive journey, he has provided high-level legal counsel to an elite portfolio of multinational corporations, diplomatic entities, and international organizations, expertly steering highly complex transactions, cross-border investments, and strategic legal restructurings with exceptional precision and professionalism.

Advisory bench

Meet our experts

Leadership & organisational transformation

Mohamed Tohamy

Bringing over 15 years of extensive expertise in leadership, organizational transformation, and institutional training. His core competencies span executive coaching, human resources development, marketing, and sales. He has collaborated with leading organizations such as GET Group, ESRINEA, Al-Nakheel Group, and Huawei. Furthermore, he has served as the Lead Trainer for the Management Development Program with the Royal Saudi Air Force and the National Center for Research and Development.

Strategic partners & clients

Trusted by 70+ organisations

From regional leaders to global brands across real estate, finance, industry, technology and travel.

TMGTalaat Moustafa Group
RakeezRakeez Capital
CZN BurakCZN Burak
DeFactoDeFacto
Colin'sColin's
KharafiKharafi National
WorkMotionWorkMotion
RHI MagnesitaRHI Magnesita
OetiOeti
TMGTalaat Moustafa Group
RakeezRakeez Capital
CZN BurakCZN Burak
DeFactoDeFacto
Colin'sColin's
KharafiKharafi National
WorkMotionWorkMotion
RHI MagnesitaRHI Magnesita
OetiOeti
Mobi EgyptMobi Egypt
MultiplierMultiplier
First GroupFirst Group Holding
PharmalinePharmaline Technologies
Emaar Al DiyafaEmaar Al Diyafa Hotels
EvolviceEvolvice
Ghassan AboudGhassan Aboud Group
FreePLFreePL
Steel.ioSteel.io
Mobi EgyptMobi Egypt
MultiplierMultiplier
First GroupFirst Group Holding
PharmalinePharmaline Technologies
Emaar Al DiyafaEmaar Al Diyafa Hotels
EvolviceEvolvice
Ghassan AboudGhassan Aboud Group
FreePLFreePL
Steel.ioSteel.io
Al RajhiAl Rajhi Construction
AlDauAlDau Development
MadkourMadkour
LikeCardLikeCard
LuxoftLuxoft
The Trip GalleryThe Trip Gallery
MenaitechMenaitech
Wings GlobalWings Global Travel
AvasoAvaso
EmdepEmdep
PolyartPolyart
Al RajhiAl Rajhi Construction
AlDauAlDau Development
MadkourMadkour
LikeCardLikeCard
LuxoftLuxoft
The Trip GalleryThe Trip Gallery
MenaitechMenaitech
Wings GlobalWings Global Travel
AvasoAvaso
EmdepEmdep
PolyartPolyart
AlMarasemAlMarasem Development
AlGosaibiAlGosaibi
TravcoTravco
ModanisaModanisa
All for OneAll for One
APSCOAPSCO
NMGNouveau Monde Graphite
AVKAVK Valves
AlMarasemAlMarasem Development
AlGosaibiAlGosaibi
TravcoTravco
ModanisaModanisa
All for OneAll for One
APSCOAPSCO
NMGNouveau Monde Graphite
AVKAVK Valves

Partner with us for sustainable growth

Request a free consultation